Tag Archives: lead generation

3 Signs You’re Ready for Lead Generation

26.2 Ways to Grow Your Business, BlogBy root3llc September 19, 2018

Business development is the lifeblood for high-growth B2B businesses. For most businesses, new opportunities and pipeline growth stem from existing clients and referrals. But when referrals decrease and leads dry up, then what? Without a strategy in place, you’re behind the curve and working twice as hard to develop a reactive vs. a proactive approach…

The Difference Between Lead Generation and Lead Qualification

26.2 Ways to Grow Your Business, BlogBy root3llc August 30, 2018

If your sales team is underperforming, it’s likely because your marketing leads have not been fully qualified. Rather than focusing on closing the deal, it’s time to consider how your prospects are moving through the buyer funnel. While other marketing agencies deliver lists of anyone who has interacted with your brand, we leverage our proven…