For many organizations, the middle of the funnel is where leads go to die. Marketing says they delivered hundreds of leads, and sales says all the leads were bad. In fact, the problem was never with leads—it was with the process. There are two important steps that are being skipped that are forcing organizations to…
B2B marketers spend roughly 25% of their annual budget on event marketing. Whether it’s a tradeshow sponsorships, company-hosted event, or expo – events can be an effective way to identify prospects, build relationships, and connect with clients. Executed well, events can provide a runway for future marketing content and sales conversations. If you’re wondering how…
