How is your company staying top of mind with your leads and prospects? Your sales team can only be in one place at a time, so your marketing team is likely stepping in to use some combination of social media, blogging, events or other tactics to fill the gap. Additionally, contact preferences differ – some…
Microtargeting takes your list of potential buyers and makes it even smaller, breaking it down so you can target small groups with customized messaging. Rather than risk alienating a segment of your audience with too broad of a message, ROOT3 utilizes microtargeting to gain influence over otherwise hard to reach groups, allowing you to accelerate…
If your B2B business is struggling to maintain a presence across every social channel, it’s time to streamline your efforts. While on average, B2B marketers use 6 different social networking platforms, your target audience is likely concentrated on only one or two sites. By focusing your efforts, you’ll be better positioned to engage potential customers. In…
On Thursday, May 24, Scott Christiansen, founder and CEO of ROOT3 Marketing & Business Development, a marketing and business development firm that helps emerging to mid-market organizations capture market opportunity and scale efficiently, will speak at the German American Chamber of Commerce of the Midwest’s (GACC Midwest) Annual SME Forum in Hoffman Estates, IL. GACC…
There are a variety of different digital tools available at a marketer’s fingertips in order to help them grow their business, including a plethora of social media options. The Content Marketing Institute found that 64 percent of marketers believe that LinkedIn is the most effective, and used most often in a professional capacity. So if…
