Microtargeting

Microtargeting takes your list of potential buyers and makes it even smaller, breaking it down so you can target small groups with customized messaging. Rather than risk alienating a segment of your audience with too broad of a message, ROOT3 utilizes microtargeting to gain influence over otherwise hard to reach groups, allowing you to accelerate…

6 Ways to Leverage LinkedIn for B2B

If your B2B business is struggling to maintain a presence across every social channel, it’s time to streamline your efforts. While on average, B2B marketers use 6 different social networking platforms, your target audience is likely concentrated on only one or two sites. By focusing your efforts, you’ll be better positioned to engage potential customers. In…