Business owners and marketers are all striving to leverage the power of our most influential spokespeople: our employees. Enabling them to become authentic brand advocates will amplify your organic social and paid advertising campaigns — not to mention they can bolster your recruiting and hiring efforts.
Download the guide and learn how to:
- Create brand consistency across channels – Review employee profiles on LinkedIn to ensure the company description is consistent among all employees. Don’t like what you find? Draft a new description and send it to employees – this is a terrific way to create awareness and open discussions around brand advocacy.
- Establish a foundation for engagement via social channels – Provide employees with information about all social channels including a description, content expectations, and how best to engage. From following the company’s page to using appropriate hashtags and sharing executive team posts, it’s best to clearly define expectations. And don’t forget it is a two-way street – employers can like and share employee posts too!
- Define general guidelines – From keeping posts simple to owning (and quickly correcting) mistakes, employers need to establish clear and consistent rules of engagement.
- Encourage involvement – Whether identifying a buzzworthy trend or spotting a negative review, empower employees to share the information with your social media team so they can respond appropriately and in a timely manner.