In a world dominated by social media, businesses are striving to leverage the power of their most influential spokespeople: their employees. And rightly so. A study of 2,300 employees between the ages of 18 and 65, found that half of all employees shared something related to their employer via social media.
From healthcare organizations to financial lenders, ROOT3 clients want to know how they can inspire their employees to become brand advocates using their own personal and professional social networks, while ensuring engagement is appropriate, effective, and transparent.
In response, ROOT3 has created a new guide, 4 Tips for Encouraging Employee Advocacy Via Social Media, that summarizes best practices, including:
- Creating brand consistency across channels – Review employee profiles on LinkedIn to ensure the company description is consistent among all employees. Don’t like what you find? Draft a new description and send it to employees – this is a terrific way to create awareness and open discussions around brand advocacy.
- Establishing a foundation for engagement via social channels – Provide employees with information about all social channels including a description, content expectations, and how best to engage with their employer. From following the company’s page to using appropriate hashtags and sharing executive team posts, it’s best define expectations. And don’t forget it is a two-way street – employers can like and share employee posts too!
- Defining general guidelines – From keeping posts simple to owning (and quickly correcting) mistakes, employers need to establish clear and consistent rules of engagement.
- Encouraging involvement – Whether identifying a buzzworthy trend or spotting a negative review, empower employees to share the information with your social media team so they can respond appropriately and in a timely manner.
Are you ready to amplify employment engagement and create advocacy for your brand? Click here to download ROOT3’s new guide, and when you do, you’ll also discover BONUS pro tips ranging from posting photos and videos directly into posts and tweets (people don’t like links) to sizing media based on channel.
Leading up to the 2018 Bank of America Chicago Marathon, we’ve launched a new content series: 26.2 Ways to Grow Your Business, because we believe growing a business is an endurance event, just like a marathon.