CEO & Founder

Since founding ROOT3, Scott has grown the organization’s reach across multiple industries, and within countless public and private boardrooms, including Fortune 500 companies. He has created a B2B sales and marketing machine and is relentless about moving the needle for emerging and mid-market clients. He has extensive experience working with startups on go-to-market strategies, helping organizations emerge from the pilot phase, repositioning companies as their market matures, or helping large organizations such as E*TRADE, Tribune Co., and Google capture new opportunity. A subject matter expert on scaling B2B businesses, he speaks numerous times per year, both virtually and in person.

Senior Vice President

Since joining ROOT3 in 2015, Kebra has helped grow the company’s portfolio and led successful client relationships across multiple industries. She develops strategic marketing and communication programs and builds teams that consistently drive brand reputation and awareness, differentiate from the competition, and generate leads. Kebra brings healthcare leadership experience to her role having served as a Director of Marketing for a Northwest Health System prior to serving as a senior strategist at Mitchell Communications Group where she led PR programs for global retail clients and CPG brands.

Vice President

Ashley is passionate about working with mid-market organizations and sees marketing as an effective tool to achieve growth goals. As Accounts Director she develops and oversees strategic marketing initiatives and excels in defining nimble processes, creating efficiencies, and leading cross-functional teams. Her expertise includes B2B healthcare, IT, alternative education pathways, and nonprofit organizations. She brings extensive event planning and management expertise to her role at ROOT3 having founded and led luxury event company La Belle Fleur Events.

Andy Madden

Creative Director

As Creative Director, Andy leads the graphics and web team, overseeing brand creation and evolution, focusing on the integration of brand with user experience and lead conversion. He has an extensive and broad background in marketing, from identity development and web design to large format advertising and environmental design for Fortune 100 companies. Prior to joining ROOT3, Andy worked as an Art Director and Designer for 15 years, most recently at a boutique, award-winning agency.

Accounts Director

John has led high-performing marketing teams for over a decade. With a management style that fosters creativity, innovation, and data-driven solutions, his Account teams deliver impactful outcomes that are insightful and exciting. A former English professor, John also held various leadership roles at a global e-commerce marketplace, where he launched its first content marketing program and developed creative assets to support international campaigns, such as Black Friday events and a Super Bowl commercial. He has certifications in Lean Six Sigma project management as well as an MFA in Creative Writing.