Digital Ad Strategies for High-Growth Organizations

We develop, manage, and optimize digital advertising strategies that convert. Our team is uniquely equipped to build full-funnel ad programs for organizations with long buying cycles and hard-to-reach customers. From high-growth and PE-back companies to Fortune 100s, ROOT3 develops plans that enhance brand awareness, drive leads, and deliver a strong ROI while keeping the cost-per-acquisition low.

Digital Advertising Core Competencies

ROOT3 provides access to digital advertising specialists and strategists to provide full service or fractional support, including:

Advertising Capabilities

Full-funnel ad strategies

Intelligent audience building & testing

Platform agnostic advertising

Matched audiences

Robust reporting

SEO/SEM

Keyword analysis

On-page SEO optimization

Paid search

Google Tag Manager

Implement complex triggers & applications

EXPLORE THE RESULTS WE DELIVER

TRANSPORTATION COMPANY

A new transportation company serving Walt Disney World® Resort customers needed a way to generate brand awareness and demand. In 30 days, ROOT3 developed a full-funnel strategy with over 75 ad types: search, banner, Meta, Reddit, YouTube, Pinterest and TikTok. In 30 days, sales purchases were up 42%, and in 90 days sales were up 87% with a CPA of less $11 per conversation.

ECOMMERCE DENTAL SUPPLY ORGANIZATION

An ecommerce dental supply organization needed to convert new dental practices into recurring customers. To accomplish this, our team built a lookalike audience based on current accounts/customers. For that audience, we developed a full-funnel strategy that took the prospect from new account to new purchase to multiple purchases. Over the course of five months, we reached over 500,000 new potential customers and drove over 500 new purchases in one month at only $16 per conversion.

NATIONAL PHYSICAL THERAPY COMPANY

A national physical therapy company needed to meet an increase in patient demand with a robust recruiting campaign to hire therapists at its network of over 200 clinics across 17 states. Our team launched a multi-channel advertising campaign on Meta and LinkedIn based on location, interests, and experience. Leveraging both built and owned audiences, the ads drove conversions with creative that tapped into the importance of the organization’s culture and illustrated the opportunities available for physical therapists to grow their careers. Over five months, the campaign resulted in 35,000 clicks to the website at $.81 per click and 423 new applications.