Living Life to the Fullest Oregon Surgical Institute

Converting from a business to a brand. Breaking with conventional wisdom, the new surgery center brand evoked a surgical destination and positioned its leaders as visionaries.

With the backdrop of the Pacific Northwest, ROOT3 established a local brand with national acclaim, putting patients and physicians at the center of the story. Web-based patient education and scheduling features streamline the patient experience, support clinical outcomes, and disrupt the status quo in healthcare.

Brand Goals

  • Inspiring hope through storytelling and patient testimonials
  • Educating patients about same-day outpatient total joint replacement
  • Showcasing innovation and recovery
  • Streamlining patient education and appointment setting
  • Showcasing best-in-class surgeons
  • Leveraging the Pacific Northwest as a beautiful canvas
  • Creating the foundation of a lifestyle brand

Service Offerings

Market Research

Brand Strategy

Brand Voice

Video Storytelling



Web Development

Oregon Surgical Institute Stationery Design
Oregon Surgical Institute Homepage