Support and elevate HR communications and culture initiatives
Develop messaging, graphics, videos, and promotional materials for town halls and internal events
Optimize communications channels including newsletters, social channels, and intranet
We build and manage corporate communication programs that position organizations for success, create awareness, and drive engagement. From high-growth and PE-backed companies to Fortune 100s, ROOT3 creates internal and external communication strategies that strengthen reputation, position executives as thought leaders, ignite engagement among team members, and build brand awareness.
ROOT3 provides access to communication specialists and strategists to provide full service or fractional support, including:
Support and elevate HR communications and culture initiatives
Develop messaging, graphics, videos, and promotional materials for town halls and internal events
Optimize communications channels including newsletters, social channels, and intranet
Accelerate brand awareness by successfully introducing new products, services, and organizations to the market
Develop rich content and strategically distribute
Leverage video, custom graphics, and photography for storytelling
Provide both proactive and reactive PR services
Identify and secure earned media opportunities
Media relations and media pitching
Bylines and op-eds
M&A support
Provide crisis communications strategy and planning
On-camera/off-camera media training and spokesperson coaching
Develop syndicated content, byline, and op-ed placement and amplification strategies
Establish C-suite as thought leaders, content publishers, and media spokespeople
Use video, graphics, and visual communications to tell your story
After receiving PE funding in 2021, an established ASC management company was scaling quickly and needed to engage its growing team while sending a strong growth message to the market. ROOT3 worked with the CEO to launch and manage an internal and external strategic communications and PR program. ROOT3 has secured 75+ earned media placements in the past 18-months, doubling the brand’s social engagement on LinkedIn, and establishing the CEO as a thought leader, contributor, and national speaker.
ROOT3 transformed a team of new spokespeople with little press experience into confident, prepared spokespeople equipped to handle TV and print interviews, deliver prepared holding statements, and answer questions during a communications crisis. A one-day intensive training included on-camera media training, key message delivery, off-camera coaching, and Q&A.
ROOT3 developed a social strategy that could scale to a growing portfolio of 12 physical therapy brands, raising awareness and driving conversion to its national network of clinics. Optimized processes reduced resources and increased monthly content production to grow followers by 130%, while a suite of creative treatments have influenced stakeholders, investors, and team members to boost engagement rates to 5x the industry average.
“ROOT3 and Hegele have developed a strong working partnership for over four years. ROOT3 understands our brand, our team and our customers and helps us promote our services with a very positive message. I frequently receive feedback from our customers as they see our progress and growth on LinkedIn. This is integral to our success.”
“ROOT3 understands our unique financial niche and developed a thought leadership program that leveraged video, social media, and PR to create a deeper connection with our customers. The quality of the content and the impressions that we are garnering have completely exceeded our expectations.”
Learn how we elevate communications through strategic thinking and detailed execution.
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Social channel management
Oversee and manage social channels for brand and C-suite
Social listening and reputation monitoring
Overall public profile enhancement