This guide provides a step-by-step roadmap to help you activate your HURT! partnership, promote it effectively, and fully integrate it into your practice—so you can attract new patients, increase access to care, and deliver a seamless orthopedic experience from first contact to follow-up.
Section One
•Ensure the front desk and scheduling team understand what HURT! is and how it works. Bring them up to speed during a staff meeting and show them that HURT! will benefit the practice without changing their workflows. Clear, open communication goes a long way to ensuring a successful rollout.
•Create a cheat sheet with messaging (see Section 6) and have it ready for the intro meeting.
•Add a prominent homepage banner or alert bar with a message like:
“Need urgent orthopedic care? Get fast, free access to a specialist 24/7 with HURT!”
[Include a button: Start Now]
•Create a dedicated landing page explaining how HURT! works and what patients can expect.
•Include a FAQ section.
Explain how HURT! works, when to use it, and why it’s better than waiting in urgent care or the ER. .
•Weekend Warriors: We Got You” (Friday afternoons)
•“Skip the ER” (Sunday evenings)
•“Hurt on the football field? Skip the ER, Try HURT!” (seasonal)
•Use images or videos to explain the 3-step process:
1. Download the app
2. Talk to an ortho specialist
3. Book follow-up at your practice
Place in:
•Waiting rooms
•High school gyms
•Athletic training facilities
•Pediatric or primary care referring offices
•Pickleball courts
•Popular gyms and fitness facilities
Patient Email Campaign
Send an announcement and reminder emails, examples include:
•Email 1: “Urgent Ortho Care, 24/7. Now from Your Phone.”
•Subject Line: Skip the ER—See an Ortho Specialist Anytime
•CTA: “Start with HURT!”
•Email 2 (2 weeks later):
•Highlight convenience, speed, and patient cost savings
Include HURT! in:
•Your email signature
•Any appointment confirmation emails or texts
•Seasonal injury emails (e.g., “Is Your Kid Playing Fall Sports?”)
Section Four
Make HURT! part of your seasonal campaigns:
•Fall: Football injuries, back-to-school, cross country, volleyball
•Winter: Slips, snowboarding, skiing
•Spring: Baseball, soccer, triathlons
•Summer: Pick-up basketball, adult leagues, weekend warriors
Sample Post:
“Tryouts = twisted ankles. But that doesn’t mean the ER. Try HURT! for free, fast orthopedic care from your phone—anytime.”
Section Five
Make sure all your marketing materials and staff use clear, patient-friendly language:
•“Skip the wait—and the ER.”
•“Get expert advice from a real ortho specialist, 24/7.”
•“No cost. No commitment. Just clarity.”
•“If you need follow-up care, we’ll get you in faster.”
•“Built for sports injuries, falls, and mystery joint pain.”
Section Six
HURT! is designed for anyone experiencing a sudden orthopedic injury—whether it’s a twisted ankle, shoulder strain, or unexplained joint pain. It’s ideal for athletes, weekend warriors, parents of active kids, or anyone who needs fast guidance from a specialist.
You’ll connect via video with a licensed orthopedic specialist who will evaluate your symptoms and recommend next steps—whether it’s home care, imaging, or a visit to the clinic for follow-up.
All consultations are handled by orthopedic professionals with clinical expertise. These are real providers—not bots or generic telehealth operators—ready to guide you toward the best treatment plan.
Yes. There’s no charge for the HURT! telehealth consultation.
If you need follow-up care, our office will schedule you right away—faster than if you called us cold.
No bots. HURT! connects you with a real orthopedic specialist.
If you’re experiencing a life-threatening emergency—such as loss of consciousness, difficulty breathing, or uncontrolled bleeding—call 911 or go to the nearest ER.
•Use unique landing page links or QR code tracking
•Ask patients during intake: “How did you hear about us?”
•Set a reminder to review traffic and appointment data monthly
•View registration: case ratios, broken down by demographic data •Gain insight into when your patients are looking for care, even outside of business hours
•Track your download metrics by month and gain access to recent activity data to reengage your audience
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