Visionary Optics, the leader in scleral lens manufacturing, partnered with R3 to launch its groundbreaking new medical device—the iContour—at the Global Specialty Lens Symposium (GSLS) in Las Vegas. The product was highly anticipated, as Visionary Optics’ previous model had been unavailable due to supply chain disruptions.
To support a successful launch, R3 developed a comprehensive marketing and communications strategy. This included creating the new iContour brand and identity, along with all supporting collateral—website, print materials, videos, and more. We also updated Visionary Optics’ existing assets and equipped their team with everything needed to make a strong impression at GSLS.
At the event, our primary goal was to drive demo requests. To build excitement and boost engagement, we executed a targeted campaign that included segmented digital ads, personalized emails, social media outreach, and dedicated landing pages—all designed to drive qualified booth traffic and maximize hands-on demos of the iContour.
