When it comes to communications, every client wants the same thing: positive press coverage. While every client wants it, few understand what it takes to get it. Public relations (PR) professionals outnumber journalists 5:1, so even when you have a compelling story and a charismatic spokesperson, standing out in today’s saturated world can be an uphill battle.
For our clients, the collective story was greater than its sum of parts. We pitched the idea of creating our own PR event – a Veteran Careers Summit – and our clients jumped at the chance.
“Media’s goal isn’t to find you,” explains says ROOT3 CEO Scott Christiansen, “it’s to find answers and sources for a story that may be months in the making. The Veteran Careers Summit provided a unique opportunity to nurture and strengthen media relationships but also to establish credibility for thought leaders, make key introductions to business leaders, and leverage the event for rich content pre- and post-event.”
“We would have never thought of organizing an event around veteran initiatives on our own,” says Exegistics CEO Stephen Olds, “nor would we have had the staff to bring it to life. ROOT3 presented the idea and together with the ICATT Apprenticeship Program and York Solutions, it just made sense.”
Not only was the Veteran Careers Summit important for PR and for providing a platform to call attention to an important conversation around veteran hiring, it was good for business.
ideas?
ideas?
Follow along with us