Case Study

U.S. Medical Glove Company: Elevating Brand Identity Through Dynamic Content

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Brand:

U.S. Medical Glove Company (USMGC)

Markets:

U.S.

Channels used:

Video, social channels, SEM

Overview:

U.S. Medical Glove Company (USMGC) sought to elevate its brand identity to align with its growing footprint, fueled by expanded product and service offerings, as well as acquisitions and other strategic initiatives. To support this growth, USMGC needed to launch several new, unique web properties and social media channels. With older visuals resembling stock imagery and outdated videos, the need for fresh, dynamic content became paramount.

Recognizing the importance of showcasing its state-of-the-art facility, innovative technology, and pride in made-in-America manufacturing, USMGC partnered with R3 to create a content library that authentically captured their value proposition and brand ethos.

Challenge:
A need for authentic, impactful content

U.S. Medical Glove Company needed content that reflected its core values: reindustrialization, onshoring manufacturing, and community engagement, all while celebrating the one-year anniversary of its new fabrication and production facility.

Additionally, they wanted assets that could resonate with key audiences and reinforce their leadership in cutting-edge manufacturing. To meet this need, R3 closely collaborated with the USMGC team, shadowing the CEO’s facility tours to capture the most compelling elements of their technology and operations.

This approach ensured nothing was overlooked while allowing R3 to fill in any gaps, creating a visually rich and tailored asset library.

Outcome:
A need for authentic, impactful content

We built a comprehensive library of visual assets from the facility shoot—including drone footage, timelapses, gimbal footage from two videographers, and team interviews, organizing them for quick access and seamless use across various platforms. This collection contributes to videos, feature images, social media visuals, and more, enabling the development of a robust video library and resource page.

Case Study

U.S. Medical Glove Company: Elevating Brand Identity Through Dynamic Content

Increase in website visitors

Increase in LinkedIn impressions

Assets
created

Overview:

Challenge:
A need for authentic, impactful content

Outcome:
A need for authentic, impactful content

What can we help you

Tell us about your project

Contact

What can we help you

Tell us about your project

Contact

Case Study

U.S. Medical Glove Company: Elevating Brand Identity Through Dynamic Content

Increase in website visitors

Increase in LinkedIn impressions

Assets created

Overview:

Challenge: A need for authentic, impactful content

Outcome: A need for authentic, impactful content

What can we help you

Tell us about your project

Contact

What can we help you

Tell us about your project

Contact

Assets
created

Challenge:
A need for authentic, impactful content

Outcome:
A need for authentic, impactful content