With a goal of pushing the boundaries of brand expectations in the healthcare equipment manufacturing industry, a specialty lens company partnered with Root3 to conduct market research and oversee every aspect of branding, marketing, and customer experience for its brand and suite of products.
With technology and innovation at the brand’s core, ROOT3 advanced the parent brand, Visionary Optics, with custom web design and development, product messaging, packaging and materials, and photography to support the doctor’s decision-making process. In addition to the parent brand, ROOT3 developed three product brands that supported the overall vision and identity of the parent brand, while establishing a unique look, feel and voice for each.
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