A national medical association was in the middle of a transformative year and had key staff leave before its annual meeting. ROOT3 was already driving strategy and marketing execution and was endorsed by the outgoing leadership to also provide strategic leadership on an outsourced basis.
With the annual meeting only 60 days away, ROOT3 accelerated both objective and strategic efforts. By collaborating with each department within the organization, ROOT3 developed a comprehensive strategy to ensure the association’s largest and most significant event of the year was not only successful but well executed and better than ever.
With the clock ticking, the ROOT3 team fast-tracked efforts by working in lockstep with the organization’s leaders to provide strategic counsel, and develop and oversee a cohesive plan to improve attendance and drive attendee engagement.
“We tell our clients that we move at the speed of business, and this partnership certainly stress-tested that idea,” said ROOT3 CEO Scott Christiansen. “This client needed a partner, and they needed an event to come to life – at the same time. They had a lot on the line – from member recruitment and engagement to brand visibility and revenue – and we are proud that they trusted us to deliver when they needed it most.”
An outsourced team must integrate with your team to set/contribute to strategic solutions focused on increasing the performance of your business.
From creative and web design to communications, branding and strategy, an outsourced partner leverages deep expertise and diversified talent, and shares a passion for driving your business forward.
Your specialized marketing partner must pursue and deliver metrics that allow you to optimize your program and drive results.
A strategic partner should be nimble and capable of evolving with your business to lead, define, and implement a successful marketing program.
Serving as a fully built, outsourced marketing department, ROOT3 drove strategic leadership as well as practical, problem-solving resources and on-the-ground support during the 3-day annual meeting. ROOT3 executed the annual meeting website, mobile app, and social channels, and authored and strategically distributed:
Working with the team, we demonstrated how outsourcing leadership brings greater resources to bear. Attendance for the annual meeting hit an all-time high.
While metrics tell part of the story, a satisfied client speaks volumes:
achieve?
achieve?
Follow along with us