COVID-19 Response:
Stroudwater Associates has long been known as the leading consulting firm for rural and community Hospitals, but competitors were emerging, and often leveraging a louder marketing voice. During COVID-19, Stoudwater was able to firmly re-establish its industry leadership by anticipating the issues rural and community hospitals would encounter and delivering thought leadership content to guide them.
Marketing Shift:
Leveraging their own database and working with channel partners such as state offices of rural health, Stroudwater hosted and participated in 10 webinars over an 8-week period covering issues from telemedicine billing and PPP to financial forecasting.
Results:
To date, more than 1,300 hospital executives and 620 CEOs have been introduced to the brand through education (when it mattered most) and added to their pipeline positioning Stroudwater for future growth.
“Our firm has been delivering value for clients for 35 years, but the pandemic took that to a new level. ROOT3 recognized we had a unique opportunity to effect change and empower healthcare leaders and they helped us do just that. This isn’t about selling more; it’s about helping more – that’s who we are and how we’re emerging stronger than ever.” – Jeff Sommer, Managing Director
