Leadership Team
The Root3 leadership team is a group of experts in their area of specialization who all share a common passion for helping businesses achieve predictable, profitable growth.
Scott Christiansen | CEO & Founder
Scott has more than 20 years experience uncovering marketing insights and delivering growth strategies that remove barriers to sale, shorten the sales cycle, and lower the cost per deal. He has extensive experience working with startups on go-to-market strategies, helping organizations emerge from the pilot phase, repositioning companies as their market matures, or helping large organizations such as E*TRADE, Tribune Co., and Google capture new opportunity. Scott is a board member of the Chicago Global Health Alliance (CGHA).
Kebra Shelhamer | Content
Kebra develops and strategically distributes messages that drive brand awareness, differentiate from the competition, and generate leads. Prior to joining Root3, Kebra was a senior strategist at Mitchell Communications Group where she led PR programs for Kraft, P&G and Walmart. Kebra served as Director of Marketing for Northwest Health System and has developed patient acquisition (CRM) strategies at systems across the country.
Jason Abrahams | Digital
Jason develops and executes cutting edge digital marketing programs that improve the efficiency and effectiveness of the business development process. His team executes emerging and traditional marketing tactics to drive customer base growth. digital conversions, and overall brand development. Prior to joining Root3, Jason oversaw marketing strategy and execution for a variety of high growth companies. He has been an instructor at the Digital Professional Institute at Tribeca Flashpoint and frequently speaks on marketing trends and best practices.
Wendy Love | Research
Wendy delivers research-driven insights that lead to effective planning, and target messaging to build relevance and promote brand reputation. Wendy’s prior experience includes providing strategic counsel and industry sector expertise across Golin Consumer Marketing Health Care and Corporate groups. Healthcare experiences includes Alcon Labs, Blue Cross Blue Shield and DePuy.
“It can be challenging to find marketing agencies that have both deep industry knowledge and broad experience of the digital marketing armory. What has impressed me the most about the Root3 team is their ability to combine both these aspects and guide us through a structured process that has quickly delivered tangible benefits.”