First, let’s address the elephant in the room: no, it’s not too late to make a podcast in 2025.
Because here’s the reality: for mid-market B2B brands, a podcast is a sure-fire way to get a strategic thought leadership content engine humming.
A podcast isn’t an idle hobby or mere entertainment. Done right, a podcast builds much more than awareness. It powers your entire B2B content marketing strategy with fresh, authentic material—week after week.
Below is Root3 Marketing’s Podcasting 101 Playbook, breaking down why podcasts are a key tactic in our strategic marketing plans, how we execute them, and why (quite possibly) they’re also a lot of fun to make.
Why Make a Podcast?
1. Brand Awareness That Builds Over Time
Every episode becomes a digital footprint: searchable, shareable, and evergreen. Unlike one-and-done ads, podcasts snowball in reach and authority, compounding in value as the episodes build volume over time.
2. Thought Leadership Without the Ego
Your show doubles as a round-table for industry voices. Rather than broadcasting at your audience, you’re inviting others into the conversation. By spotlighting clients, partners, and industry peers, you’re building credibility while creating content that feeds every part of your strategic marketing plan.
3. Business Development in Disguise
Inviting a prospect onto your podcast is the warmest cold outreach you’ll ever send. It opens doors without the pressure of a sales pitch, and often leads to new opportunities—speaking invites, referrals, and warm intros. And it’s the perfect fodder for corporate communications updates and case studies.
How a Podcast Supercharges Your Content Marketing Strategy
One 15-Minute Recording Transforms into Multiple Content Assets
A single episode (which typically requires just 15–30 minutes of our host’s time each week) can fuel weeks of content across multiple platforms. We help you repurpose every show into a fully integrated content bundle, ready to plug the following types of assets into your calendar:
- Video clips for LinkedIn and email
- Soundwave animations for social and reels
- Static quote graphics with standout guest insights
- Blog-style recaps with transcript copy to drive SEO and site engagement
- Email blurbs to use in nurture campaigns or newsletters
We recommend publishing podcasts at a weekly or biweekly cadence; however, even if you commit to just once a month, your podcast still becomes the anchor of a B2B content marketing strategy you can actually sustain.
Guests Turn into Influencers and Amplifiers
After recording and producing their respective episode, we make each guest a custom promotional bundle that makes it easy (and irresistible) to share the episode with their network. The bundle includes:
- Pre-written LinkedIn and email copy
- Downloadable assets (clips, graphics, quotes)
- Their own branded cover image
- Tags, mentions, and links they can effortlessly post
This dramatically increases the reach of each episode, helping your brand show up in new networks every single week.
A Podcast Process Built for Speed and Momentum
Like with exercising, the best content production is the one that you can keep doing. If it’s too time-consuming, too tough, or too expensive, it’s likely to be abandoned.
It’s why we’ve designed our podcast process to be easy for busy C-suite execs who already have a lot on their plate.
Most of our podcast strategies ask for a single weekly commitment: 15–30 minutes over a virtual video call (Teams, Zoom, Meet, etc)
If the host is the movie star, then we are the makeup, hair, lighting, sound, and cinematography teams all in one. We take care of the logistics and administrative burden (you won’t have to send out….one…single….invite), so your time, talent, and energy can be funneled into a lively and insightful conversation with your guest.
Here’s a sampling of what we utilize to streamline the production process:
- Episode templates, scripts, and prep to stay on-brand and on-message
- Guest outreach kits to book high-value guests quickly
- AI-assisted editing & automations to speed up transcripts, summaries, and clip creation
- Asset repurposing workflows to extend reach across newsletters, webinars, and social
- Platform publishing for distribution on your website, Spotify, YouTube, Apple Podcasts
- Digital reports for insightful analytics for measurable marketing
Data to See What’s Working
We provide weekly insights and detailed monthly reports to track analytics and reveal insights into:
- Listener and viewer growth trends
- Most engaging topics (to inform your B2B content marketing strategy)
- Conversion rates on CTAs
- ROI tied back to leads, referrals, or engagement
One Last Thing: Hosting Is Fun (Seriously!)
Beyond the numbers, being the voice of your own show is energizing. Teams rally around it, prospects feel connected, and your strategic marketing suddenly has a personality.
Being the voice of your own show boosts confidence, aligns your team, and gives your brand a human voice. It fills your cup, not drinks from it. And once you get into the rhythm, you’ll wonder why you didn’t start sooner.
Let’s Launch Your Show
If you’re curious how a podcast can fit into your broader strategic marketing mix, let’s chat. We’ll map out a pilot episode and show how it integrates with your LinkedIn B2B content strategy.
We make podcasting part of your strategic marketing toolkit—without adding another job to your to-do list or eating up your calendar. From planning and production to amplification and analytics, we’ve got the process dialed in.
Let’s talk about how a podcast can anchor your content calendar, amplify your brand messaging, and help your network grow.
