COVID-19 Response:
Many companies claim service as their main differentiator. Few companies have proved it as impressively as TMS. Their primary goal during COVID-19 was to become a champion for the bus companies, most of them family owned, that are the backbone of the event transportation industry.
Marketing Shift:
While continuing to support sales for 2021 and 2022 deals, ROOT3 added public relations services to support the motorcoach industry which was asking for government support.
Results:
The educational video received 7.5 million impressions (and counting), the American Bus Association media pitching resulted in stories in every major media platform, and TMS’ CEO was invited to participate in a roundtable with Vice President Pence on how to reopen tourism in America.
“We hired ROOT3 to help us build and manage a better business development process, but when COVID-19 hit, we quickly found out we had a much bigger asset on our team. On day one, we had a plan in front of us to elevate our brand and industry, so we could emerge stronger. They brought high-level crisis strategy, public relations, and sales operations leadership to the table that we didn’t even know they had.” – Frank Sherman, CEO
