Our new case study examines how Stroudwater, a national healthcare consulting firm, acted with urgency to communicate important updates to critical access hospitals already under considerable stress from the pandemic.
Root3 quickly advised a four-part process to optimize hospitals’ pricing strategy and prepared for the new requirements incorporating revenue cycle management, payer contracting, and cost reporting modeling.
In under 10 days, Root3 created a campaign touching on the most important information; what’s going on and what it means for hospital leaders and their organizations
Key steps included:
- Identifying the target audience and key decision makers
- Developing a lead-optimized landing page
- Executing an email campaign with a strong call-to-action
“Root3 worked quickly to get our message to the right people at the right time,” said Stroudwater Managing Director Jeff Sommer. “Because we were a first mover, we were ahead of the competition. We immediately saw results, and within a month had 12 new proposals and 3 closed deals.”