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Why Fractional Marketing Services Matter More Than Ever—Even When Growth Pauses
At Root3, we built our fractional marketing model for high-growth businesses. But high growth has never...
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Ashley La Fleur to Speak at 42nd National HIPAA Summit on Navigating Digital Marketing and Compliance Challenges
Session to Offer Key Insights on Balancing High-Impact Marketing with HIPAA Compliance CHICAGO – Feb....
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Two Easy and One Hard Marketing Tactic to Help Private Equity Strategies Thrive
A Q&A with Scott Christiansen On a recent appearance on the Becker Private Equity and Business...
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Selling Your Content Marketing Strategy to Your Boss
In business, you are trained to persuade clients and customers, whether it is trying to get someone to...
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Entering New Markets - Navigate the Pilot Phase
Root3 Marketing and Business Development Founder and CEO Scott Christiansen knows a thing or two about...
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Navigating the Buyer Funnel
One of the central concepts of sales and marketing is the funnel. As customers go through each stage...
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The ROI Question: How to Validate Marketing Efforts with Analytics
Every single marketer and communicator has been there. You wrap up your carefully crafted marketing campaign...
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Earn the Right to Ask
We believe that it’s better to give rather than ask when it comes to nurturing prospects in the buyer...
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4 Ways to Master the Digital First Impression
First impressions matter – whether face-to-face or virtually – and a good first impression can be the...
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3 Must-Haves for B2B Event Marketing
B2B marketers spend roughly 25% of their annual budget on event marketing. Whether it’s a tradeshow sponsorships,...
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