We begin by defining your brand’s niche and voice to understand what drives traffic. Through competitive insights, we identify opportunities to outpace competitors. Our strategic execution integrates organic and paid strategies to maximize engagement while meeting cost and performance goals. With continuous optimization, we refine, test, and enhance strategies for sustained growth
In 18 months we helped an orthopedic practice in the Pacific Northwest boost its organic traffic by 217% through strategic keyword optimization.
•Targeted keyword research: We focused on identifying high-intent, relevant keywords specific to orthopedic care that align with what patients are searching for.
•On-page SEO optimization: by seamlessly integrating these keywords into ket site elements like titles, headers, and content, we improved the practice’s search engine rankings.
•On-page SEO optimization: we created helpful, informative content that answers common orthopedic questions, driving more engagement and encouraging repeat visits.
In 8 months we helped a themed transportation company in Orlando, Florida generate 18,383 new bookings through digital advertising.
•Pairing SEO with SEM: By blending these two strategies, we ensured that we were not paying for keywords we were winning. As a result, we could spend more on competitors’ names or high competition keywords.
•Digital integrations: We developed custom integrations between the website, CRM, and digital ad accounts. This ensured that all new customers were not served ads. Thus, our ads become smarter while lowering costs.
•Build personas: By creating a persona of who our riders were, we determined they were daily Facebook users. This platform became the cornerstone of our digital advertising strategy.
SEO is a long-term strategy, not a quick fix. While we expect to see incremental improvements within the first few months, significant impact typically builds over 6-12 months. Search algorithms are always evolving, and our approach adapts to keep your organic ranking strong over time.
We measure success by tracking organic traffic growth, keyword rankings, and conversion performance. Our detailed SEO reports include:
•Traffic trends (overall and organic search)
•Keyword rankings and search visibility
•On-page optimization performance
•User engagement metrics (bounce rate, time on site)
•Conversions and lead generation impact
Your priorities guide our reporting—ensuring you get clear, actionable insights to share with your team.
For B2B and healthcare organizations, buying decisions are research-driven and often involve multiple stakeholders. SEO ensures that when your audience is searching for solutions, your website is visible, relevant, and trustworthy. A well-optimized site strengthens your brand authority, drives high-intent traffic, and improves lead generation.
YES! Our SEO content strategy includes:
•Keyword-driven creation to rank for industry-specific searches
•Strategic link-building through digital PR and high-authority outreach
•Optimized website copy to improve visibility and engagement
By positioning your brand as an industry thought leader, we help attract relevant traffic and quality backlinks-boosting your search ranking and credibility over time.
AI is tranforming SEO by enhancing search algorithms, content creation, and user experience. Google’s AI-driven updates prioritize helpful, high-quality content, while tools like ChatGPT and maching learning improve keyword research, automation, and personalization.
At Root3 we stay ahead of AI-driven changes by:
•Optimizing for AI-powered search features, like Google’s Search Generative Experience (SGE)
•Enhancing content strategy with AI-assisted insights while maintaining a human touch
•Leveraging predictive analytics to refine keyword strategies and search intent targeting
SEO is evolving, but the goal remains the same-making your brand visible, relevant, and authoritative in search results.
Being online isn’t enough—your audience needs to see and engage with your brand. Paid social and search advertising (PPC) amplify your reach, ensuring your B2B, B2P, or healthcare business appears where and when it matters most.
Expand your reach and engage your audience where they spend their time. Our paid social strategies drive brand awareness, lead generation, and customer retention.
•Meta (Facebook & Instagram)
•LinkedIn (ideal for B2B marketing)
•TikTok (short-form video engagement)
•YouTube (video content and storytelling)
•Reddit (community-driven discussions)
•Pinterest (visual discovery platform)
When potential customers are searching, your business should be front and center. Our paid search strategies increase discoverability and drive high-intent traffic.
•Paid Search (Google & Bing Ads)
•Discovery (Google’s AI-driven ad placements)
•YouTube (video advertising for brand awareness)
•PMax (Performance Max campaigns for cross-channel reach)
Reach your audience across premium digital channels with automated, data-driven ad placements that maximize impact.
•Display (Banners on relevant websites)
•Connected TV (CTV) (Ads on streaming platforms)
•OTT (Over-the-Top-Media) (Beyond traditional TV)
Expand your reach and engage your audience where they spend their time. Our paid social strategies drive brand awareness, lead generation, and customer retention.
•Meta (Facebook & Instagram)
•LinkedIn (ideal for B2B marketing)
•TikTok (short-form video engagement)
•YouTube (video content and storytelling)
•Reddit (community-driven discussions)
•Pinterest (visual discovery platform)
When potential customers are searching, your business should be front and center. Our paid search strategies increase discoverability and drive high-intent traffic.
•Paid Search (Google & Bing Ads)
•Discovery (Google’s AI-driven ad placements)
•YouTube (video advertising for brand awareness)
•PMax (Performance Max campaigns for cross-channel reach)
Reach your audience across premium digital channels with automated, data-driven ad placements that maximize impact.
•Display (Banners on relevant websites)
•Connected TV (CTV) (Ads on streaming platforms)
•OTT (Over-the-Top-Media) (Beyond traditional TV)
Unlike SEO, which builds over time, paid advertising delivers results quickly. You can start seeing traffic and conversions within days of launching a campaign. However, ongoing optimization is key to improving ad performance, cost efficiency, and ROI over time.
We take a data-driven, strategic approach to paid media—combining audience insights, conversion tracking, and continuous optimization to maximize impact. Our strategy ensures ad spend is focused on high-intent prospects, driving quality leads and measurable results.
We go beyond clicks and impressions – our reports focus on real business outcomes:
•Cost-per-click (CPC) and cost-per-acquisition (CPA)
•Conversion rates and lead quality
•Return on ad spend (ROAS) and revenue impact
•Audience engagement and ad relevance
•A/B testing insights for continuous improvement
Your priorities guide our reporting, giving you clear, actionable insights.
Lowering ad spend without sacrificing results comes down to precision targeting and continuous optimization. We reduce wasted spend by:
•Preventing wasteful clicks with refined audience targeting
•Boosting click-through rates with compelling ad copy
•Improving conversion rates by writing better ads and refining landing pages
•Choosing lower-cost keyword phrases without losing quality leads
•Filtering out irrelevant traffic with negative keyword strategies
•Optimizing landing page experience to increase ad relevance and lower CPC
By constantly analyzing performance data, we ensure your budget is spent efficiently—maximizing conversions at the lowest possible cost.
We design multi-channel paid media strategies based on where your audience is most active. Our expertise includes:
•Google Ads (Search, Display, YouTube)
•LinkedIn Ads (ideal for B2B lead generation)
•Facebook & Instagram Ads (brand awareness & conversions)
•Programmatic & retargeting campaigns to capture lost leads
Paid advertising is a great fit if you’re looking to increase visibility, generate leads, or drive conversions fast. It works best when paired with SEO and content marketing for long-term growth. Not sure where to start? Let’s find the right strategy for you.
“Partnering with Root3 for our SEO strategy has been a game-changer. Before working with their team, we struggled to rank in search results, and our website traffic was stagnant. Now, our organic traffic has increased by over 200%, and we’re generating high-quality leads every month. Their expertise in keyword strategy, local SEO, and analytics has made a measurable impact on our orthopedic practice. We finally have a digital presence that drives real growth-and a team we can trust to keep us ahead of the curve.”
“Optimizing our website for SEO has been a game-changer. Before, our site was more of a digital brochure—now, it’s a true business driver. We’re seeing a steady flow of new prospects finding us through search, and several engagements have come directly from our improved online visibility. The website is working harder for us, bringing the right clients to our doorstep. Investing in SEO wasn’t just about rankings—it’s about real business growth.”
Jeff Sommer
Managing Director, Stroudwater Associates
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