Web Design & Development

Elevate your website strategy

At Root3, we specialize in B2B healthcare and B2P web design and development. You bring the vision, and we bring the creativity, strategy, and technical expertise to deliver a seamless user experience, build brand credibility, and drive meaningful results.
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The statistics

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Mobile Optimization

53% of users will abandon a website if it takes longer than 3 seconds to load

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B2B Buyers

70% say a company’s web content directly influences their purchasing decisions 

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Mobile Optimization

88% of users won’t return to a website after a bad user experience 

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Mobile Optimization

Optimized pages can boost conversions up to 300%

Optimized websites that support business growth

From technical SEO to UX-driven design, we build scalable websites that improve search rankings, user experience, and lead generation.   

Collaborative SEO & UX strategy

A well-structured website should rank well in search engines and guide users effortlessly to key actions. Our SEO specialists and UX designers utilize data to create a site architecture that:

•Optimizes search performance for key industry terms

•Enhances navigation for a seamless user experience

•Encourages engagement and conversions through intuitive design

Our approach: we conduct user behavior analysis, keyword research, and heatmap tracking to ensure visitors find what they need quickly and take action.

Your website content should speak directly to your audience’s challenges and needs. Our SEO and content experts collaborate to craft a strategy that:

•Aligns with B2B decision-making processes

•Uses data-driven keyword insights to boost visibility

•Reflects your brand’s voice, expertise, and business goals

Our approach: we map content to the buyer journey, ensuring that each page – from blog posts to service pages – guides users toward conversion. 

A great website doesn’t just look good—it drives action. Our UX and CRO specialists develop wireframes and layouts that:

•Highlight, clear, persuasive calls to action

•Minimize friction in the decision-making process

•Ensure a frictionless mobile and desktop experience

Our approach: we run A/B tests, analyze conversion funnels, and optimize site elements to maximize lead gen.  

B2B buyers and healthcare decision-makers require clear, compelling, and credible messaging. Our content team:

•Conducts in-depth interviews with your team to extract insights

•Crafts concise, persuasive messaging that resonates with decision-makers

•Ensures all copy is edited, proofread, and optimized for impact

Our approach: we develop industry-specific messaging that simplifies complex ideas and drives engagement. 

Your website should reflect the credibility and authority of your brand and meet accessibility requirements. Our creative team ensures your site:

Meets B2B and healthcare industry best practices 

Reinforces your brand identity and credibility

Delivers a visually engaging experience without sacrificing functionality 

Our approach: we balance aesthetics with usability, ensuring a polished, professional design that enhances trust.

A website must be built to perform and grow. We ensure:

A scalable infrastructure to support future expansion 

Technical SEO best practices from the start

•Compliance with HIPAA and industry-specific regulations (for healthcare clients)

•GA4 tracking for accurate website analytics

•Cookie consent integration for regulatory compliance

•Change log management for transparency in updates

Our approach: we future-proof your website with secure, high-performance development that supports evolving business needs.

Case study

Guiding the B2B customer journey 

For a high-growth, PE-backed management company, we mapped customer journeys to ensure their website aligned with the real-world behaviors of their buyers. Through deep analysis of user flows, search intent, and engagement, we designed a website experience that guided prospects, delivered the right information at the right time, and moved them through the marketing funnel.

R3 Graphic Representing Web flow 90 day click through rate

Partnering with clients for the win

See how we collaborate with B2B clients to win

Let’s work together to make something

great

Tell us about your project

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Let’s work
together to make something

great

Tell us about your project

Contact

Name