Root3, the leading outsourced marketing and business development partner for emerging to mid-market businesses, announces Jacob Davis as Digital Strategy Manager. Jacob brings proven expertise in developing customer journeys and optimizing conversions with digital tactics including web, social, SEA, and CRM automations.
“Most of our clients are as focused on lead nurturing as they are on filling the top of the marketing funnel,” says Scott Christiansen, Root3 CEO. “By mapping the customer journey and integrating technology and automations at pivotal points, a higher number of leads move through the marketing funnel in significantly less time. Those two strategic steps have an enormous impact on both top– and bottom-line income.”
Root3’s unique approach offers access to an entire marketing and sales operations team that emerging to mid-market businesses can access fractionally. The model provides three major benefits:
- Efficiency – identifying an opportunity and moving to capture it quickly
- A connected strategy – everything works together including SEA, thought leadership content, and email marketing
- Adaptability – being nimble and capable of turning on a dime
“The two things that attracted me to Root3 are the precision and the connectedness of their programs,” says Davis. “Our clients sell expensive and complicated products or services to a very small number of buyers – sometimes fewer than 100 worldwide. That means our digital strategies have to be micro-targeted and every marketing tactic has to work together to get these targets into and then through the funnel.”
“When sales and marketing are integrated, companies get better results, period,” adds Christiansen. “CRM technology, with Jacob’s team behind it, provides next-level visibility and intelligence that our clients use to set priorities and that we use to amplify sales efficiency.”
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