Marketing that's aligned with the financial & operational needs of your orthopedic practice

High-growth orthopedic practices need a partner that thinks like an operator, as well as an agency. Growth in ortho is not about more patients – it’s about the right patients, at the right time, in the right locations, with the right payer mix. R3 brings the marketing experience coupled with the orthopedic practice expertise that you need to scale with confidence.

Join us for a live AAOE webinar: 3 Ways to Get More of the Patients You Want Without Spending More. November 3, 2PM ET. 

Our impact

Brand awareness
Optimized scheduling
Referral stabilization

Market positioning
Improved appointment adhesion
Community engagement

Strategic patient acquisition
Faster ramp-up for sites & physicians
Clear ROI reporitng

Solving the biggest challenges in orthopedic marketing

Challenge: Ramp up for New Physician
Solution: Developed 3 month strategy create awareness for new specialty and fill-clinic with targeted patients prior to start
Result: Surgeon saw a full clinic of patients in first week. First surgery scheduled in first month. Surgeon was profitable on day 1
Challenge: Payer-Mix was 60% Medicare/40% commercial
Solution: Defined target patient by specialization and adjusted entire marketing program from ads to community partnerships to support
Result: Payer-Mix shifted to 30% Medicare/70% commercial in 12 months
Challenge: Large practices from adjacent market opening locations in client market
Solution: Rebranded client to look current, showcase the extensive experience of the team, and to demonstrate why local matters
Result: Renewed strength of practice led to increase in volume and strengthening of partnerships
Challenge: New CEO wanted to understand the market reputation of practice, physicians, and hospital partners
Solution: Digital research project evaluated 15 locations across patient reviews, physician reviews, community sentiment, and employer reputation
Result: CEO was able to set new strategy with strong understanding of strengths, weaknesses, and key market dynamics.
Challenge: Paid search was generating strong conversions, but the scheduling process was not efficient for patients or practice management
Solution: R3 worked with practice leadership to select a self-scheduling technology partner and implement
Result: Over the first thirty days average appointment requests at the website doubled

“Root3 understands the constant balancing act I face—supporting our physicians, attracting the right patients, and running a business. They manage everything from content, PR, and organic social to SEO, paid media, and web strategy, which allows me to focus on high-level priorities. Since partnering with them, we’ve seen a noticeable shift in our patient mix—more commercially insured patients—and a stronger brand that truly reflects the quality of care we deliver.”

“This project gave us the clarity we needed to set the right market strategy. For the first time, we have a full picture of how patients see us, how we compare to competitors, and where our care continuum is strongest. The insights have already helped us make smarter decisions about where to invest, how to differentiate, and how to grow.”

Our strategies support your entire care continuum

Specialists

Locations

ASCs

Physical Therapy

Urgent Care

Imaging

Hospital Partnerships

Community Management

Privacy first marketing strategies

Privacy-first marketing in healthcare means designing every marketing tactic—digital or traditional—with patient data protection at the core. It follows HIPAA regulations to ensure that no electronic protected health information (ePHI) is shared back with third-party platforms that shouldn’t have access to it. 

Trust

R3 Orthopedic News 

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