Small to mid-market businesses can benefit from market research because in a word, it provides clarity. For B2B businesses, market research tells them who their customers are and why they purchase their service or…
The success of a business depends heavily on building relationships with current and future clients. These relationships start with a solid foundation of credibility and trust, two aspects that should…
How is your company staying top of mind with your leads and prospects? Your sales team can only be in one place at a time, so your marketing team is…
In a world where prospects utilize multiple media channels and require numerous interactions with your brand before they are ready to buy, it is essential to adopt a multi-touch…
Microtargeting takes your list of potential buyers and makes it even smaller, breaking it down so you can target small groups with customized messaging. Rather than risk alienating a segment…