If your sales team is underperforming, it’s likely because your marketing leads have not been fully qualified. Rather than focusing on closing the deal, it’s time to consider how your…
Our newest video dives deep into the audiences your company must be marketing to in addition to new leads. Those audiences include your existing pipeline, current clients, referral partners and…
Root3 Marketing & Business Development, a national marketing and business development firm providing emerging to mid-market organizations access to the right resources and expertise at the right time to capture…
In our latest video, we discuss how organizations can scale efficiently and effectively by powering through plateaus. In order for an organization to do so, they must understand how to…
The goal of most B2B marketing programs is lead generation. While defining the buyer funnel provides an understanding of the overall buyer journey, outlining the customer lifecycle helps organizations identify…