Making the Most of Gated Content
As much as 80% of B2B content marketing assets are gated. Why? Because gated content can generate leads by providing prospects with valuable and sought-after information in exchange for their name…
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Root3 Marketing & Business Development Launches eBook, 26.2 Ways to Grow Your Business
Root3 Marketing & Business Development announces the release of an eBook, 26.2 Ways to Grow Your Business. The publication outlines insights and best practices for business development, lead generation, email marketing,…
Going the Distance: 26…point 2
Scott Christiansen, CEO and Founder of Root3 Growth Marketing, has spent more than 20 years uncovering marketing insights and delivering growth strategies for clients, and almost twice that many years…
4 Ways to Overcome B2B Conversion Roadblocks
If you’ve created a website chock full of engaging content and your website visitors aren’t taking the actions you want them to take — whether that means requesting a quote,…
Leveraging Agile Marketing to Move at the Speed of Business
Emerging and mid-market B2B businesses must move quickly to establish competitive advantages in the short term and avoid becoming irrelevant over the long term. As markets shift and client demand…