The goal of most B2B marketing programs is lead generation. While defining the buyer funnel provides an understanding of the overall buyer journey, outlining the customer lifecycle helps organizations identify…
Root3 Marketing & Business Development, a national marketing and business development firm providing emerging to mid-market organizations access to the right resources and expertise at the right time to capture…
Small to mid-market businesses can benefit from market research because in a word, it provides clarity. For B2B businesses, market research tells them who their customers are and why they purchase their service or…
The success of a business depends heavily on building relationships with current and future clients. These relationships start with a solid foundation of credibility and trust, two aspects that should…
How is your company staying top of mind with your leads and prospects? Your sales team can only be in one place at a time, so your marketing team is…