First impressions matter – whether face-to-face or virtually – and a good first impression can be the difference between winning and losing business. When it comes to digital first impressions,…
We believe that it’s better to give rather than ask when it comes to nurturing prospects in the buyer funnel. Instead of immediately focusing on a strong call to action,…
Influencer marketing has expanded exponentially in the past two years. What began as a one-off tactic is now an essential part of most marketing budgets. Large corporations spend thousands of…
In our newest video, we discuss how training is harder than the race. Just like every runner needs training to prepare for a marathon, every company needs strategic marketing to…
Most marathon runners aren’t racing to win, and most businesses recognize they aren’t the next Amazon or GE. At Root3 Marketing & Business Development, we are always asking our clients,…
