We’re in the business of delivering marketing qualified leads to our customers. But once we deliver those leads, we lose visibility if marketing and sales are not connected and…
The most important message to share right now is that your business is strong, steady, and growing. Your clients, partners, and your pipeline need to hear that, and in…
Sales and marketing messages drift over time. While this notion isn’t new – it is certainly more pronounced as we market during COVID. Sales teams talk to customers in…
COVID-19 Response: Stroudwater Associates has long been known as the leading consulting firm for rural and community Hospitals, but competitors were emerging, and often leveraging a louder marketing voice. During…
COVID-19 Response: COVID-19 had an immediate impact on the CRE industry and businesses were ambushed with bad advice. Marketing Shift: Within the first week, Root3 recorded a Zoom video featuring…
