I found Root3 in November 2016. Founder and CEO, Scott Christiansen, allotted an hour for an interview in the Humboldt Park office. I mistakenly rode the Metra to Ogilvie. After a $15 Uber ride and a successful interview, I had an internship and a morning commute to coordinate. I toured the office after my interview, and my expectations did not meet reality. The Root3 office is not segmented like an ice cube tray; there are no cubicles. The ceilings are high, there is a foosball table, and a large green painting accented with orange Kool-Aid men. The conference room table is Plexiglas-topped basketball court flooring atop construction horses.
It breaks the traditional office mold. The internship curriculum is similar. In the corporate world, internships tend to follow a strict regimen. At Root3, there is flexibility. There is an understanding: most undergraduate students are mining a path, and the workforce destination is not clear.
I completed various hands-on projects collaborating with the digital marketing, graphic design, and management teams. I mined data, navigated digital marketing channels and exercised CRM platforms to identify and generate leads. I had the freedom to develop original content, build web pages, and attend conferences for Root3 clients. I built trustworthy and healthy relationships.
The team’s confidence and transparency helped me seamlessly transition into the office, and I accessed untapped-personal potential as a result. I honed technical, practical, and applicative skills critical to success in this industry. However, the life lessons and the information I acquired about interpersonal and mass communication will transcend my work experience.
In summary, I will elaborate on a specific life lesson.
Nobody is Going to Read Your Email
The sub headline is a condensed informational blurb. Do not take it literally. Obviously, some people are going to read your emails. I titled the section “Nobody is Going to Read Your Email” because it hurts; it makes people uncomfortable and it is valuable.
It’s not insulting anyone. It is a motivational phrase, not a personal attack.
In essence, whether you are an intern or the CEO, it’s important to stay hungry. The goal should be to work effectively, and to make sure that work has quality. Operate as though nobody wants to retain the information and content that you put out, so that someday people will need said content and information.
At Root3, I learned that actively communicating with and addressing your peers and your clients is a marketing cornerstone. The passive and the complacent get left behind. If there is something that you need to get done, if there is a project that is not where it needs to be, or management is hard pressed on a deadline, you cannot send an email and wait for a response. Nobody is going to read it.
To be successful one needs to take action. Root3 personifies action.
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