Root3 works with education and career pathways clients to develop marketing strategies, lower the cost per recruit, elevate critical issues related to education and workforce development, and close the skills gap in high-tech industries.
A nationwide talent shortage impacts industries ranging from high-tech manufacturing and logistics to IT and healthcare. Not only is it challenging to hire the right talent, but it is also challenging to recruit students and apprentices to fields that will mitigate the talent shortage over time. Root3 develops and executes strategies focused on niche audiences including students, employees, and career-ready apprentices. We build awareness and increase interest and enrollment through a mix of decision-making and thought leadership content, strategic content distribution, social engagement, digital ads, web optimization, and SEO.
Our marketing team partnered with a for-profit university to increase matriculants for the upcoming class. During a three month period, our marketing program not only increased qualified students, but we also did so after trimming our digital ad budget.
Applications increased by 35%
Matriculants increased by 15%
Digital advertising budget decreasedby 40%
In addition, Root3 led an overhaul of the university’s digital presence which improved the quality scores of all landing pages from 1-2 to an average of 8-9. The increase in quality scores drove more conversions at a lower cost and eliminated overbidding on important keywords.
Target Client Personas:
The cost per lead dropped dramatically: Qualified students increased by 15% while a more strategic approach to digital advertising led to a 40% cost savings.